Is your elevator pitch ready for Roseville 2018? Pictured: a man talking to two vendors.

How To Create Your Elevator Pitch

What do you need to be thinking about when attending the region’s largest networking and business trade show event?  The checklist includes:

    • Save the date! (May 3rd – 8:30a-3:30p At @ The Grounds)
    • Purchase your ticket or sponsorship. 
    • For Vendors, the right materials to showcase your company. 
    • Remember your business cards.
    • Figuring out what to wear. 
    • Your elevator pitch. This is key! 

What about your elevator pitch? Do you have one? Does yours need a refresh? After all, Roseville 2018 is a major networking event – over 750 people attend, with 50+ vendors, great speakers, a luncheon, and a post-event reception. Opportunities to connect, share, and influence abound!


Crafting Your Elevator Pitch For Roseville 2018

Let’s review the elevator pitch, which is a brief (30-60 second) persuasive speech to spark interest in what you or your organization does. Crafting an elevator pitch takes time, especially if you want to get it right. When writing your pitch, ask yourself this basic question: “what do I want the audience to remember most about me and what I do?” If your pitch doesn’t interest or excite you first, then it won’t interest or excite your audience either.

Here’s a few tips to help you create the structure of your pitch, which will then help you fill in the blanks:

#1: Identify the objective of your pitch.

  • What do you want to say about your organization?
  • What great new product/service you want to tout?

#2: Explain what you do

  • Focus on the problem(s) that you solve and how you help people.
  • Add information or a statistic that shows the value in what you do.
  • Communicate your unique selling proposition. What are your

differentiators – what makes you or your company unique and

stand out?

#3: It’s All About Communication

  • Do you possess high self-awareness about what you look like, what you sound like, what you say, and how well you listen?
  • Your nonverbal and verbal communication acumen plays a key role when pitching. Make sure you’re particularly aware of your body language (over 93% of any communication interaction is nonverbal, with 55% of meaning conveyed by facial expression).
  • When you’re pitching your nonverbal language must sync with what you sound like and what you’re saying.
  • Eliminate industry jargon. Keep it simple for anyone to understand.
  • Don’t sound like an infomercial. Sound conversational and fluid with your words. Don’t speak too fast and remember to breathe.

#4: Engage With A Question

  • This can be an effective opener to gain attention with a “hook”
  • You can also imbed a question in the pitch after you tell about

your unique selling proposition.

#5: Put It All Together

  • Keep it short and sweet – cut out anything that doesn’t need to be included.
  • Let your passion shine through.
  • Craft multiple pitches that can be used, when necessary, for specific audiences.

#6: Practice

  • Practice 3-6 times and in front of mirror.
  • Read your pitch aloud. Remember writing is more formal and structured than speaking.
  • Avoid “memorizing” your pitch. You don’t want to sound like a robot.

While it’s obvious (but easy to overlook), keep your business cards or another takeaway item with you, which will help the person or group you’re speaking to remember you and your message.

Example of an Elevator Pitch: 

Hi, my name is Jose. My company, C’REER, has developed a mobile app, where people can better determine, in about five-minutes, what career path they are best suited for. Even

better, the app connects a person directly with the universities or trade schools offering programs for that path. In other words, we help people find their way. Are you struggling to find yours or know someone who is? Let’s talk and I’ll help set you on the right path!

Ready to get networking? Grab your tickets and take that elevator pitch for a spin!